Each step in the process was a move toward a more pleasant user experience and a more seamless interaction with the search engine.
Google’s ultimate goal is to deliver users to the information that they want, in the fastest and most pleasant way possible. A positive user experience means an increased likelihood of using Google again in the future.
This concept is at the center of User Experience research and design. The design and construction of apps should first aim to satisfy functional requirements, then deliver a world-class interface with particular attention paid to how the app will be used by its target audience.
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